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Email Marketing Manager

Marketing

Experience

3-4

Seniority level

Managerial level

Employment type

Full Time

Responsibilities

  • Develop and execute email marketing campaigns for clients using our email marketing platform SaaS
  • Create segmentation strategies to improve targeting and increase engagement
  • Produce engaging content that drives click-through and conversion rates
  • Manage a team of email campaign specialists responsible for executing email campaigns
  • Provide guidance, coaching, and feedback to the team to ensure successful campaign delivery
  • Collaborate with the sales team to understand client needs and goals, and develop email marketing strategies to achieve them
  • Conduct A/B tests to optimize email templates, subject lines, and calls-to-action
  • Analyze campaign performance data and provide actionable insights to improve results
  • Coordinate with cross-functional teams including design, content, and development to ensure successful campaign delivery
  • Stay up-to-date with industry trends and best practices in email marketing

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of experience in email marketing
  • Strong experience in team management
  • Experience using email marketing platforms SaaS
  • Strong analytical skills with the ability to analyze and interpret campaign data
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced, deadline-driven environment
  • Experience with HTML and CSS a plus

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